I tried this coffee subscription along with some subscription boxes I signed up for recently just to sample what's available in subscription land. Wow! Am I impressed! This was the best tasting coffee I have ever had! I usually only buy darker roasts, very dark and very deep/strong in flavor but still flavorful and complex enough to warrant the higher price. When my first bag of Ashe coffee arrived and I opened it, it was a seemingly lighter in color bean or roast than I was used to, but had an exquisite aroma. When I made my first pot of coffee with it I was totally surprised - it was the most flavorful coffee I have ever had! The roast was strong and bold enough for me yet expressed incredible nuances in terms of flavor...what a great cup of coffee! Since I recently became vegan and now use half soy milk and half almond milk in my latte maker, the extra bursts of subtle and tantalizing flavors and intoxicating complexity are even more appreciated. Thank you, Ashe!