SubSummit 2019: Retention Marketing 101

Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,

SubSummit 2019: Effectively Identifying (and Marketing to) Your Target Audience

So you’re a subscription box entrepreneur at SubSummit this year and would like a record of Cratejoy’s panel discussions to supplement your notes. Or perhaps you’re still in prelaunch, preparing to launch your business and eagerly looking forward to SubSummit 2020. Never fear! To accommodate all our merchants, we’ve pulled together blog overviews of two

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How to Increase Your Marketplace Conversion Rate

Sellers in the know are aware that Cratejoy is the world’s premier out-of-the-box solution for subscription box businesses, from our in-house marketing support to checkout & rebilling flexibility to the Cratejoy Marketplace. But do you know exactly how special the Marketplace is? More than three-million-views-a-month special. That’s how much. With that many eyes, it’s crucial