“Brand voice” is one of those terms that gets tossed around all the time in business, but it’s not always clear what that means. How do you give a brand a voice? Well, it all comes down to your marketing copy – plus your social media and overall customer support. That can seem like a
It’s official: video marketing is the future of ecommerce. With so many people shopping online these days – according to Statista, the 2017 holiday season saw revenue of $72.3 billion in desktop sales alone – you’d be remiss not to provide video of your subscription products on your storefront and Marketplace listing. Why Video? In
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Sellers in the know are aware that Cratejoy is the world’s premier out-of-the-box solution for subscription box businesses, from our in-house marketing support to checkout & rebilling flexibility to the Cratejoy Marketplace. But do you know exactly how special the Marketplace is? More than three-million-views-a-month special. That’s how much. With that many eyes, it’s crucial
Fall is here – and with it, the strongest quarter of the year for subscription box sales. We’re talking, of course, of the holiday season. Maybe it feels too soon for you to think about the holidays, but trust us, it’s worth planning your holiday marketing early. First, a review: Check out our guide to
In Part 1, we covered the basics behind influencer marketing: what it is, how it works, and how it lends to your overall marketing strategy. In this part of our series, we’ll lay out the groundwork for how to build your own influencer marketing campaign. First, you’ll need to know what your influencer looks like.
You’ve developed a marketing plan, have chosen an ecommerce platform to host your subscription box storefront, and are in the stages of building your website. Congratulations! That’s an exciting place to be in. But there’s one thing that we need to tackle before you can successfully release your website – and thus, your business –
As you may have heard, influencer marketing is a rising trend in advertising. It’s a form of marketing that takes you to the personal stage, putting you in front of your audience by aligning yourself with the people they love most. Given the nature of this marketing type, which influencer is right for you depends
Social marketing is one of your most powerful tools for customer acquisition. It can be cheap, effective, and it actually grows in value and momentum over time when properly applied. Facebook is at the helm of this, being one of the most widely used social platforms in the world. It’s free, offers custom pages for