As you can imagine, there are a ton of ways to promote your product online. Social media might be the first thing you think of when you hear “digital marketing,” but email and media content are also valuable avenues for marketing. Depending on how you use these channels to promote your subscription box, results from
For some, marketing their subscription box is the hardest part of running a business. To start with, many of us struggle with talking ourselves up! Maybe for you, that struggle extends to talking up your business. Or maybe you’re great at “selling” your subscription box idea, but you have a hard time with the practical
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
So you’d like to create a product video for your Marketplace listing, but you’re not sure where to start. What makes a good video? Should it be like a commercial, an unboxing, or what? Are commercials too tacky, or are they a good way to grab viewers through humor? Is it awkward to film a
Instagram is one of the biggest social media platforms at the moment and is only set to break even more records as time goes on. How? Let’s pause to consider a few numbers which can give you some perspective to Instagram’s unbroken spell over the majority of the current populace. 1 billion accounts logging in
Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,
When creating and running a subscription box business it is pivotal to answer the question: who is my customer? To that end, we’re excited to show you the ins and outs of Identifying Your Target Audience, the backbone of marketing. We sat down with popular Marketplace merchants BarBella Box, Bokksu, Dapper Dog Box, and Enjoy
Can you believe that Mother’s Day is almost here? This – along with Father’s Day in June – is one of the biggest days in the subscription box year, with many people looking to treat their loved ones to a completely unique experience. Is your business ready? If you hesitated just now, never fear! Today,
“Brand voice” is one of those terms that gets tossed around all the time in business, but it’s not always clear what that means. How do you give a brand a voice? Well, it all comes down to your marketing copy – plus your social media and overall customer support. That can seem like a