Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,
So you’re a subscription box entrepreneur at SubSummit this year and would like a record of Cratejoy’s panel discussions to supplement your notes. Or perhaps you’re still in prelaunch, preparing to launch your business and eagerly looking forward to SubSummit 2020. Never fear! To accommodate all our merchants, we’ve pulled together blog overviews of two
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Can you believe that Mother’s Day is almost here? This – along with Father’s Day in June – is one of the biggest days in the subscription box year, with many people looking to treat their loved ones to a completely unique experience. Is your business ready? If you hesitated just now, never fear! Today,
“Brand voice” is one of those terms that gets tossed around all the time in business, but it’s not always clear what that means. How do you give a brand a voice? Well, it all comes down to your marketing copy – plus your social media and overall customer support. That can seem like a
It’s official: video marketing is the future of ecommerce. With so many people shopping online these days – according to Statista, the 2017 holiday season saw revenue of $72.3 billion in desktop sales alone – you’d be remiss not to provide video of your subscription products on your storefront and Marketplace listing. Why Video? In
Sellers in the know are aware that Cratejoy is the world’s premier out-of-the-box solution for subscription box businesses, from our in-house marketing support to checkout & rebilling flexibility to the Cratejoy Marketplace. But do you know exactly how special the Marketplace is? More than three-million-views-a-month special. That’s how much. With that many eyes, it’s crucial
Fall is here – and with it, the strongest quarter of the year for subscription box sales. We’re talking, of course, of the holiday season. Maybe it feels too soon for you to think about the holidays, but trust us, it’s worth planning your holiday marketing early. First, a review: Check out our guide to
In Part 1, we covered the basics behind influencer marketing: what it is, how it works, and how it lends to your overall marketing strategy. In this part of our series, we’ll lay out the groundwork for how to build your own influencer marketing campaign. First, you’ll need to know what your influencer looks like.