At Cratejoy, we’ve noticed an increased demand for date-related boxes. In fact, “Date Night” is among the top five searched queries on the Cratejoy Marketplace, with thousands of searches just last year.
People love that subscription boxes feel like a surprise each month. And with a date box, it’s a surprise for both parties. This makes it fun and exciting for everyone involved (including you). Let’s run through 3 reasons why you should start a date night subscription box:
1. Experiences Make People Happier
Anyone can sell a collection of items, but with a date box you’re selling an experience. There’s plenty of research that shows people are happier and more satisfied when they spend their money on experiences rather than things. Cornell psychologist Thomas Gilovich attributes this to the anticipation that comes along with buying an experience.
A date box is a perfect way to take advantage of our desire to use and experience things rather than have them pile up on our shelves. Once you craft a unique date experience, you’re bound to benefit from great subscriber retention!
2. The Market Size Is Huge
The beauty of creating a date-night box is that your market size is virtually endless – especially since your date experience will change each month. You can reach married people that can’t leave their kids and want new ideas for date night at home. You could reach young people that want something new on a budget. There are so many relationships, all you have to do is find your niche! Nobody wants to have a bad date and you can help.
3. Be Creative, Be You, Spread the Love
Give yourself all the freedom that you want! Work whenever and however you want. Do you feel passionate about a certain product? Find a recipe that you really like? Is there a particular game, message, or treat you think you’ll subscribers will love? Add them to your box!
That’s the beauty of your subscription box business. You get to do the things you love and share it with people who care. Your subscribers don’t just buy your box, they’re buying your ideas. Your creativity. Your taste. It’s one of the best ways to do what you love for passionate people.
Start a Date Night Subscription Box Today!
Wouldn’t it be sad to go to bed at the end of the day and think “Wow, someone just had a bad date tonight and I did absolutely nothing about it.” Don’t let that be you. You could be the reason someone goes on a second date. You could be the reason someone doesn’t settle for “Chili’s and a movie.” You could be the reason someone doesn’t get an invite to “Netflix and chill.” People need you! Not only that, but you’re providing an alternative experience they wouldn’t be getting on their own.
Ready to start spreading the love? Check out our quick guide on how to start a subscription-based business. Don’t let this be the idea that got away.
This makes me feel great about my decision to create a date night sub box. Still working on the details. But now I’m super motivated to press on. Thanks!
How’s the date box going? I’m starting a date service myself and would be awesome to team up!