As a business owner, you would be remiss to deny the power of social media as a marketing channel. Having a presence on social media not only gives you business legitimacy but it allows for open communication to happen between your brand and it’s customers. But, let’s be honest, social media can be a total time suck. You jump on Facebook to post an update about your company and then in a blink of an eye you realize that you just spent 2 hours to looking at your high school friends’ vacation pictures and arguing with your Aunt Sally on Facebook….instead of working on your business. Luckily for you, there are ways that you can automate your social media processes and recover some of that time to spend working on more important parts of your business.
1. Batch your social media posts
If you find yourself scrambling around each day trying to come up with witty and valuable content to share on each of your social platforms each day, you might be suffering from a lack of planning. A little organization can go a long way when it comes to creating social posts. In order to save yourself the daily headache of coming up with fresh content, we recommend that you batch craft your posts each month.
At the beginning of each month, take an hour or two, and create all of the social updates for all of your accounts across each platform. You can use a free online tool like Google Docs to create your list of status updates for the entire month. Doing this type of content planning in advance frees up time in your regular workday to concentrate on the business aspect of things.
2. Use a Social Media Scheduler
Now that you batched all of the social media content for the entire month, it’s time to use a scheduler to automatically post all of those updates on your accounts. Yes! It’s true, there are services out there that allow you to upload and schedule content for days, weeks and months in advance!
You can use a service like Buffer to schedule posts on Facebook, Twitter, Instagram & Pinterest. As seen the screenshot above, Buffer allows you to add all of your social media profiles and then set up a content schedule for each account. Buffer will allow you to manage 3 social accounts on its free plan and up to 8 profiles on the pro plan which costs $15/mo.
Buffer also offers analytics about your social posts including the number of likes, comments, clicks, share & reach each of your posts gets. This information is very valuable when determining which type of content resonates most with your audience. We’d recommend taking a look at these analytics each month before batching your content for the following month.
3. Outsource your Social Media
At some point in your subscription box entrepreneurship, you may feel the need to outsource your social media altogether. This is a GREAT problem to have, it means that your business is taking off and your time is better spent working on the business instead of ‘tweeting’ about your business. If that’s the case, a company like Main Street Hub can be helpful.
Main Street Hub is like having an entire social media team at your service. They will optimize your social media profiles, have their team of professional writers craft your social media posts and even provide you with analytics & reporting. Main Street Hub will take a look at your business practices and goals and devise a customized social media, email marketing & reputation management strategy for your business. It’s an all-in-one solution for the busy entrepreneur.
What type of social media time-saving hacks are you using? Leave us a comment below & let us know!