If you've seen the word kidcore around these days and felt utterly out of the loop, you're not alone. This new trend, sparked in part by social media like TikTok and Tumblr, is all about the colorful, bright nostalgia of childhood. From old-school video games to binders with vibrant colors, it's about embracing the lighter side of youth. It's made new again by not only Gen-Z, but also moms who want to bring those carefree, joyful spaces to their own kids' lives.
What is Kidcore style?
Specifically, the kidcore aesthetic is a nod to the pastel, neon, and bright colors of the 1990s and early 2000s. Pop culture icons like My Little Pony, Lisa Frank, Care Bears, Beanie Babies, and of course those patented pastel butterfly hair clips are all back and better than ever with kidcore.
Retro toys, cartoons, smiley face stickers, stuffed animals, and beads are all part of the cultural zeitgeist making its way into fashion trends beyond the indie aesthetic. Tie dye is the most recognizable kidcore style millennials are embracing again these days.
How to get more kidcore in your life
If this subculture style really makes you long for those tv show Saturday mornings with a cereal bowl and Looney Tunes, you've come to the right place. Whether you love to DIY a good scrapbook page with some Kawaii stickers or you just miss the green Nickelodeon slime, we have some unique boxes on the Cratejoy market curated for all of your kidcore needs.
Price: Starts at $18.00/month
Why You'll Love It: If busting out the ol' VHS tape player is your jam, or you just want to relive the feeling of popping open those bubbly kid-friendly cases, this is the subscription for you. Each box comes with four to five VHS tapes hand-picked based on your preferences. Relive Friday night Blockbuster rentals, and throw a theme night while you're at it.
Shipping: Ships within the U.S. on the first Monday of each month
Price: Starts at $10.00/month
Why You'll Love It: The STICKII Monthly Sticker Subscription offers three themed boxes to choose from (Cute Pack, Vintage Pack, Pop Pack) and all fit perfectly into the most vibrant kidcore scrapbook pages. Decorate your Zoom meeting notes, your kids' lunches, and more.
Shipping: Ships worldwide from the United States (except select countries) on the 11th of each month
Price: Starts at $38.99/month
Why You'll Love It: This sweet box curates Japan-exclusive Disney items and each theme includes a variety of things, from plushie toys and characters to sweets and treats. The boxes are wrapped with care, and the monthly deliveries are really curated to your individual preferences. This is a great way to bring some new characters to your doorstep.
Shipping: Ships worldwide from Japan between the 11th and 15th of each month
Price: Starts at $35.83/month
Why You'll Love It: Quirky Crate sends a party to your doorstep each month and while it's not only kidcore items, the retro and vintage nods here will make your heart swell with childhood nostalgia. From cottagecore to normcore, the themed boxes incorporate pop culture with a featured indie artist every month so you'll always open a new experience.
Shipping: Ships worldwide from the U.S. around the 15th of each month
Price: Starts at $17.99/month
Why You'll Love It: For a subscription box perfect for a seasoned AND new pop culture collector, ComicBoxer is a must-have! Each month you'll get a hand picked group of 5 or more of the hottest comic books sent right to your door! Whenever possible your box will also include extra value through the inclusion of variants, #1 issues, exclusives, signed editions, and more!
Shipping: Ships to select countries from Canada