Onikah Asamoa-Caesar Spotlights 10 Black-Owned Businesses to Support

Updated by Heather Lefebvre


You might have heard of Onikah Asamoa-Caesar recently. At least, you've definitely heard of her business, Fulton Street Books & Coffee {target="_blank"}, in Tulsa, Oklahoma. During the Black Lives Matter protests in June, Fulton Street made news when they launched a 1- to 3-month "Ally Box" subscription of antiracist literature –– and it sold out in a matter of days.

In the wider book industry –– as in many industries –– Black people and people of color continue to be underrepresented, from the stories (and authors) chosen for publication to assumptions around readership, marketing efforts, and how books are organized in stores. Onikah intends to change that. Fulton Street, a mashup of local coffee shop and independent bookstore, is one of the rare booksellers in the U.S. that specializes primarily in books by and about people of color, with 70% or more of the titles Fulton sells "written by or featuring POC and/or marginalized communities."

Supporting the stories, work, and communities of people of color –– now and in the future –– is a crucial part of allyship and building a more inclusive American culture. For Onikah, the Ally Box is a first step in that direction, with more initiatives to support Black businesses and POC voices planned in the future.

In the spirit of inclusion, education, and better representation, Onikah partnered with us to spotlight ten of the Black-owned businesses (of all kinds) available on the Marketplace. Read below to learn more and support Black entrepreneurs!

Check out our full collection of Black-owned subscription boxes on Cratejoy .

3rd-5th Grade Level Box (Updated)

3rd-5th Grade Level Box (Updated)

From $39.95 per box
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Right from the first box, Black Girl MATHgic sets out to serve the most underrepresented demographic in STEM careers by helping girls of color connect math fundamentals to the real world! Highlighting different Black women role models, every monthly box includes a themed math activity booklet, fun educational add-ins, and a "Caring Adult Guide'' filled with educational tips and pointers.

Shipping: Your box will ship BETWEEN the 8th and the 13th of every month. Order by the 4th of the current month to receive the current month's box (for example: order by January 4th to receive the January box)

“Love this subscription box! I got it for my girls, ages 6 and 10 and they loved it. Packaging is adorable -- it makes a great gift.” – Allison D.



From $59.57 per box
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Are they an aspiring makeup artist, or someone who loves to design an elaborate costume for ComicCon or DragonCon each year? Then this box is for them! Boxes are packed with everything from makeup to wigs to prosthetics to help them create movie-ready looks!

Shipping: Boxes ship to subscribers during the first 10 days of the month. New purchases ship within 14 days of order. (Ex. A one-time purchase on Aug 10th ships by Aug 24th.). Subscription renewals take place on the 11th of every month.

“Loved this subscription! Each box was well thought out and included some pretty cool makeup. Plus the wigs were amazing. The owner responded quickly and even gave ideas on her Pinterest page for possible cosplay looks. Definitely looked forward to each box during the Covid months!” – Sandy B.

Support our full collection of Black-owned subscription boxes on Cratejoy .