HopeBox's Founder Shares Why Their Product is a "Hug in a Box"

Updated by Sarah Baird

For founder Matt Timmerman, the spark of joy behind HopeBox began with the desire to try and convey “a hug in a box” to anyone on the receiving end of the gift.

“We founded HopeBox to give people another way to say, ‘I care about you, and I want you to smile today!’” Timmerman explains. “Flowers are a traditional way to show affection, care, or encouragement to yourself or someone else. We wanted to create something that conveys this same feeling of love and care, but that also surprises with the joy of opening a present packed with gifts. It sounds cheesy, but the idea for HopeBox is to be a hug in a box.”


Thoughtfully curated to reduce anxiety and inspire hope through high-quality self-care items, HopeBox has truly lived up to its name, becoming a popular way to show gratitude, affection, and support for loved ones or oneself as a 2023 Cratejoy “Best In Category” subscription box. Each HopeBox arrives with a curated selection of treasures like books, aromatherapy, jewelry, candles, snuggle buds, organic soaks, scrubs, and masks that have all been meticulously selected from the world's most talented artisans—many of whom have their own inspiring stories of hope and renewal.

A spirit of reflection and paying-it-forward with good deeds is central to the HopeBox mission, with over 10 thoughtful boutique items in every seasonal shipment that refreshes five times per year to ensure a timely, invigorating box experience. Each product is full-sized, and there’s even a personalized message of hope in each box for a little extra encouragement! (Yes, really!)

With new products always surprising subscribers, there’s always a little bit of magic in each HopeBox . Seasonal treasures could range from crocheted coasters, vanilla-rose tea, a rose-infused face mask, and a stack of colorful beaded bracelets around Valentine’s Day, to a garden-themed box in the springtime filled with floral body wash, journals, rosemary shortbread cookies, and a reminder to “grow through what you go through.”


When we begin to reflect on how our hopes and dreams for 2023 might be refreshed by creating rituals around our own personal well-being, it’s easy to soon realize that a key way to ensure that we’re hitting new milestones—whether that’s starting a business or running a 5K—is by slowing down, taking a deep breath, and reconnecting with ourselves on a regular basis. With HopeBox, it’s easy to make anxiety dissipate and self-care goals go from fantasy to reality as you, or loved ones, dream about future plans and ambitions starting from within.

As Timmerman says, “Who doesn't want a hug, right?!”


Want to send a hug to a friend today? HopeBox 's latest seasonal box is just the pick-me-up they need!