Behind the Box: Small Business Saturday Seller Spotlight

Behind every subscription box on Cratejoy is a real person with a passion, a story, and a dream. Many of our sellers are small business owners running their subscription boxes as side hustles, passion projects, or full-time ventures built from the ground up. These aren't faceless corporations—they're bakers, crafters, curators, and creators pouring their hearts into every box they ship.

This Small Business Saturday, we're celebrating the entrepreneurs who make the Cratejoy marketplace special. When you support a small subscription box business, you're not just buying a gift—you're supporting someone's livelihood, funding their creative vision, and helping independent businesses thrive. Your purchase makes a real difference to real people.

Why Small Business Saturday Matters

Small Business Saturday was created to encourage shoppers to support local and independent businesses during the holiday season. At Cratejoy, we live this mission year-round by connecting customers with hundreds of small business subscription boxes you won't find anywhere else. From handcrafted goods to carefully curated collections, these boxes represent hours of work, creativity, and dedication from passionate entrepreneurs.

This year, we're putting the spotlight on some of the incredible small business owners in our marketplace. Get to know the faces behind the boxes, learn what inspires them, and discover why subscription boxes make such meaningful gifts. When you shop small, you're not just checking items off your gift list—you're becoming part of someone's success story.

Meet the Makers

Ready to meet the small business owners creating magic one box at a time? Here are some of our favorite Cratejoy sellers and the stories behind their subscription boxes.