Cultivate Taste Tea

We want to infuse our passion for handcrafted and single origin loose leaf tea into you. At Cultivate Taste we do not use flavorings, candy, or sugar in our teas. We source direct, blend, and sell international award winning handcrafted and single origin loose leaf teas online, farmer’s markets, our tea salon, and wholesale. We strive to source organic and fair-trade teas whenever possible directly from the farms across China, Japan, Nepal, Sri Lanka, Thailand, Laos, Taiwan, India, etc… When we blend, we use high grade organic and fair-trade ingredients to enhance a tea not to mask it because we want you to enjoy and develop your palate, while feeling good that you are drinking something healthy too. We also use eco-friendly and biodegradable packaging because we believe in not harming the planet. Entrepreneur Jennifer Nowicki ’19 (Business Administration) with a previous BA in Humanistic Studies ’02 has expertise in tea, being Wisconsin’s only certified tea specialist (since 2009) and being one of eight U. S. representatives invited by the Chinese government and attended two world tea conferences in China. She also has earned rarely-found accolades for her tea business, Cultivate Taste: the only Wisconsin representative invited to the prestigious 2019 Draper Competition for Collegiate Women Entrepreneurs and the first to represent UWGB at the competition. She has been in the tea industry for almost 25 years and the gourmet/natural industry for 30 years.