Meet the Women Behind Cratejoy's Most-Loved Brands
Updated by Valerie Bermudez
Behind every monthly experience on Cratejoy, there's a founder story. A kitchen table prototype. A late night that turned into a business plan. A moment someone decided the thing she was looking for didn't exist yet. So she built it herself.
This International Women's Day, we're spotlighting ten women whose curated monthly deliveries have become some of the most loved on our platform. These aren't brands built on ad spend or algorithms. They're built on lived experience: a therapist who designed a self-care ritual rooted in neuroscience, a health coach who put healthy vending machines in schools before she ever shipped a snack delivery, a charcuterie expert who went viral in Indianapolis and turned it into a nationwide kit, and a candy maker who's been hand-pouring lollipops since seventh grade.
What connects them isn't industry or geography. It's a refusal to settle for what already existed. From baking kits and creative craft experiences to nonfiction book clubs and global spice collections, these founders turned personal passion into monthly deliveries that show up at your door with real care behind them.
Whether you're discovering a new women-owned brand for the first time or looking for a meaningful way to celebrate the women in your life, these are the makers, creators, and entrepreneurs worth knowing. And worth supporting.
Here are ten women behind some of Cratejoy's most-loved experiences, and the stories that brought them to life.
TheraBox
Monthly Self-Care Ritual
TheraBox started with a simple idea from a former therapist who spent years helping others navigate life's hardest moments: make self-care easy and delightful for everyone. Ting built every delivery around the science of neuroplasticity, the brain's ability to rewire itself through positive habits. Each item is chosen to help you build small but lasting rituals of calm. It's the most popular self-care experience on Cratejoy for a reason.
You Should Read
Monthly Nonfiction Book Drop
YOU SHOULD READ started the way the best things do: out of personal need. Yulia built the brand as a solo founder (with her dog Milo as co-pilot) after years of turning to nonfiction as a lifeline through culture shocks, career pivots, and the long road to self-love. Now she hand-packs every delivery from San Diego, curating freshly released nonfiction for readers who want books that shift their perspective. Woman-owned, immigrant-owned, and 3% of every sale funds emerging artists through the brand's Emerging Artists Fund.
Platterful
Build-Your-Board Charcuterie Kit
Caroline went viral locally for her charcuterie business before she ever met her co-founders. When Ryan and Lowell, who'd already built and sold a wellness brand, connected with her through a friend of a friend, the three clicked immediately. Now Platterful ships all-in-one charcuterie kits nationwide: artisan meats, cheeses, crackers, accompaniments, and step-by-step instructions so every board looks like you hired someone. For every kit sold, they donate 10 meals to No Kid Hungry.
Before the labels and the logos, there was a kitchen, a late night, and something that tasted too good to keep to herself.
Lollies By Leah
Gourmet Lollipops
Leah's been making candy since seventh grade. What started as a school hallway side hustle in 1994 went quiet for two decades before a party guest's offhand comment reignited everything. She opened an Etsy store the next day. Now she hand-pours every lollipop in Austin, rotating seasonal flavors that range from London Fog Ice Cream to Salted Caramel Pretzel. All flavors are gluten-free and vegan. Small-batch, zero corporate anything, and the kind of thing that makes people ask "wait, where did you get this?"
Mix Box by Homemade Bakers
Dessert & Bread Editions
Fresh recipes, pre-portioned ingredients, and a new reason to make your kitchen smell incredible every month. Choose the classic dessert edition or the bread edition if carbs are your love language. Over 300 five-star reviews, woman-founded, and every kit makes 12-24 servings. From blueberry scones with lemon glaze to chocolate banana bars with cream cheese frosting, each delivery is designed for all baking levels.
Crumble Crate
Monthly Baking Kit
Each kit walks you through one showstopper recipe with curated ingredients and clear guidance. Almond raspberry tarts. S'mores cupcakes. Lemon buttercream. The kind of thing you plate and photograph before anyone's allowed to touch it. Every delivery includes pre-measured premium ingredients, specialty baking tools, a collector's recipe card, and step-by-step video tutorials via QR code.
Bake Eat Love (BEL Box)
Monthly Baking Kit
Kristen wanted a baking experience that would teach real technique without culinary school. After trying several and finding none that matched, she and her husband Nick built it themselves. BEL Box was created to share the love of baking from scratch by empowering baking enthusiasts to make beautiful treats and encouraging them to share their joy with others. Each month, everything arrives pre-measured and ready. No guessing, no grocery runs. Just a guided recipe, quality ingredients, and a reason to make your kitchen smell like the best version of home. They shipped the first BEL Box in June 2019, and their family has since grown to include preschoolers Chloe and Valerie, who now help test recipes in the kitchen.
She saw a gap, built something to fill it, and hasn't stopped packing deliveries since.
123 Baby Box
Monthly Baby Box, Curated by Age
Zarina was still finishing her undergrad at UC Irvine when she saw a working mom at a grocery store juggling two kids and a cart overflowing with baby products. New parents spend close to 1,400 hours a year researching what their baby needs next. She thought there had to be a better way. So she built one. Every 123 Baby Box is curated to a baby's exact age and developmental stage, from 0-2 months through 18 months, with toys, books, and essentials chosen for what your baby is learning right now. A portion of every sale funds supplies for babies in orphanages.
HealthyMe Living
Monthly Snack Delivery
Christy is a Certified Holistic Health Coach and mother of two who got frustrated with the snack options in school vending machines. She started by placing her own healthy vending machines in local schools, libraries, and offices in upstate New York. Demand grew faster than she could keep up with, so she pivoted to shipping curated snack deliveries nationwide. Each item is sourced and tested by Christy herself. Options for vegetarian, gluten-free, and classic. Snacking with intention, not guilt. Featured in Good Housekeeping, and every delivery includes a donation of 10 meals to No Kid Hungry.
Everything's Fine Co.
Handmade Luxury Candles
Tina is a Creative Director and Designer with 15+ years in design and advertising who started making candles from her home in Silver Lake, Los Angeles in 2020. She created the brand to spread joy, light, and a positive outlook. Every candle is hand-poured in small batches using 100% soy wax, premium fragrances, essential oils, and a cotton wick for a truly clean, non-toxic burn. No phthalates, parabens, or harmful chemicals. Each monthly delivery brings a new seasonal scent to complement the time of year.
Discover more women-owned experiences
These are just ten. There are hundreds more on Cratejoy, each one built by someone who decided to make something that didn't exist yet.
