Popular Subscription Box Trends You'll See Everywhere in 2024

Updated by Amy Furr

2020 was hard, there’s no getting around it. That’s why we’ve dubbed 2021 the year of you. Whether you canceled trips, worked from home, or just had a crappy year, Cratejoy is making it easy to upgrade your life. Take advantage of the year of you by exploring new interests, discovering unique products, and nurturing your passions. Or, just check out things you know you’ll love. These high-quality subscription boxes won’t steer you wrong in 2021.

We’ve broken down the most popular subscription boxes in 2021 for millennials, couples, families, and singles. When you’re ready for soothing self-care, mouthwatering treats, invigorating experiences, exciting celebrations, and treating yourself to travel, these monthly subscription boxes are available to bring you to life.

Because these boxes are always delivered to your door, you never have to worry about being safe while sampling new brands or trying new experiences. Whether you’re looking to stay on top of the newest trends or just want to treat yourself, a crate full of surprises is always a good idea. Let’s get started celebrating the year of you.

Trend Alert: Subscription Boxes For Celebrations

It’s finally happening — we’re leaving our pods! Take advantage of every opportunity to interact with friends and family by turning gatherings into celebrations. Every day is an opportunity to celebrate with happy hours at home. With cocktail and alcohol subscription boxes, you don’t need to put on hard pants to leave the house and get drinks with your friends. Order a monthly happy hour that will arrive at your own home, invite your pals, and you’ll have everything you need for a happy hour celebration.


Want to add food to your happy hour celebration? Cratejoy has you covered with meal kits and we're not talking about Blue Apron or HelloFresh Upgrade the appetizers you were going to set out with fun spices and sauces — hello upgraded charcuterie board.

If you’re not sure that you can handle an evening of socializing, take the pressure off with a monthly board game subscription . Your guests will be seriously impressed at your ability to host an incredibly fun and flawless evening like lockdowns never happened.

Subscriptions For Celebrating Outside Your Home

Happy hours, sauces, and board games might not travel well to the barbecue you’re hosting in the park. When you’re hitting the road, these trendy food and snack subscription boxes will make sure your outdoor celebration has all the right fixings.


Text your friends and get a monthly potluck on the books where everyone brings one entree or dessert to share. Surprise them with your chef inspired meals from the cooking subscription boxes at Cratejoy. If being the star of the potluck meal is too intimidating for you, opt to bring the desserts. Don’t worry, we’ve got you covered there too.

Subscriptions To Put Yourself Out There

Getting ready to leave your house and jump back into the dating scene can feel a bit overwhelming. There’s so much to do to prepare! And we really mean the start — kicking off your skincare routine with high-quality beauty products in a beauty box. Cratejoy has high-quality skincare subscriptions for every type of consumer. Whether you’re looking for a chance to try luxurious full-sized products or simply making sure that you’ve got a system that works, get started with your skincare subscription here .


Once your face is looking and feeling fresh, it’s time to trade the sweatpants for date-appropriate outfits . While you’re at it, it’s probably time to refresh your intimates . When you sign up for monthly subscriptions, you can expect your new favorite outfits from top to bottom to arrive on your doorstep without even having to think about it. That’s a seriously cool way to put yourself out there. Looking to add some amazing subscription jewelry to your outfits? Yep, we’ve got that too .

Leaving The House But Not Dating

Let’s face it, you’re going to be going out on the town again whether or not you’re dating. Now that you’re leaving the house without a mask, it’s time to resurrect your makeup. If you think putting that old mascara near your eye is a good idea, think again. Back away from the makeup kit and order a makeup subscription box that will refresh your look without breaking the bank. It’ll also give you a chance to try new products without any intimidating sales people looking over your shoulder — that’s a win/win.


Then, it’s time to update your wardrobe and retire the sweats. Don’t worry, they’ll be there for you when you get back from a night out with new friends! If the idea of new friends has you feeling nervous, these clothing options will perk you right up. You’ll feel confident walking into any situation with the new threads from your monthly clothing subscription .

Not ready to leave the house but still trying to celebrate the year of you from home? These cozy home boxes will give you the rush of leaving the house from the comfort of your couch. Be honest though, a high-quality clothing subscription is still up your alley.

Start Traveling With A Subscription

If you’re anything like us, we’re eager to jump on the first airplane out of here — wherever here may be. Soak up every moment of your travels with a good book in a monthly subscription, or make it a group activity and opt for a book club subscription . If you’re looking for beach reads, you’re in luck. The romance books in these subscriptions make for the perfect beach companion.


There are some of us that aren’t quite ready to board an airplane yet. For the folks prioritizing their mental health and wellness , we have boxes to travel from home. You can unbox a monthly adventure to explore the local goods from a new city, state, or even country. No passport required for this subscription service trend!

Focus on yourself this year with craft subscription boxes . Monthly craft kits for adults provide a delightful way to try a hobby or perfect a technique you’re looking to improve with everything you need to finish a craft. Explore calligraphy, painting, sketching, candle-making, jewelry-making, and much more. You’ll receive all the tools you need to make a cute project that your social media followers will love.


Want to grow a new skill that’s been trending for a few years and shows no sign of stopping? Get rooted in gardening with a plant subscription box . A monthly delivery of flowers can help beautiful things bloom in your life and your garden while giving you the chance to enjoy the fresh air outdoors while you’re planting.

If you’re concerned that you don’t have a green thumb, give a succulent subscription a try. A succulent box brings easy-care little plants to your home with all of the planting supplies already included. Don’t have a yard or only have a small space to work with? Our guide to small-space gardening gives you valuable tips and tricks to nurture plants and succulents, no matter where you are.

Another subscription box trend that’s available in the year of you is the self-care subscription box . A recent Cratejoy survey revealed that 86.5% of people plan to focus on self-care and their mental health in 2021 by pursuing hobbies, interests, and wellness activities. For some, that means finding more balance every day. For others, that looks like exploring their spirituality or making healthier decisions in general.


That’s why self-care subscription boxes are the perfect gift to yourself in 2021 — they make it simple and convenient to practice self-care in the way that works best for you. These monthly boxes let you reinvest in your most valuable asset: yourself. And although you’re worth it, the pricing won’t break the bank.

For some people, they are a great way to relax and unwind. For others, self-care gift boxes help them grow personally and professionally. You can pursue spiritual self-care, nurture mindfulness, and find inspiration with a subscription box delivered conveniently to your door every month. These personal growth boxes also make great gifts –– one of the fastest-growing trends for 2021 is self-care gifts for men.

Beyond Self-Care Subscriptions

If you’ve got your self-care routine down and are curious about exploring crystals, essential oils, or tarot cards, Cratejoy has you covered. New age and spiritual subscription boxes have quickly become one of 2021’s biggest subscription box trends for good reason. A crystal subscription box or an essential oil subscription box can deliver a curated collection of natural items and holistic accessories which gives you the freedom to explore metaphysical and new age techniques from your home. Invite a friend on the journey of self-care and spirituality by sending them a crystal box or tarot subscription box, and unbox your goods at the same time.


If new age spiritual rituals weren’t quite what you were looking for, that’s okay. After a mentally taxing year, mental health subscription boxes are a great way to work through your burnout and pandemic anxiety . Or maybe you’re just focusing on mental health more generally. Because it means different things to everyone, Cratejoy is proud to offer a superb variety of subscription boxes that support self-care, mindfulness, personal growth, relaxation, treats, and rejuvenating activities. Explore our thoughtfully curated collection of the best mental health subscription boxes and find a monthly gift box that can comfort and inspire you.

New age spiritualism and mental health weren’t doing it for you, there’s another subscription box trend that might interest you. We’re talking about a CBD and weed subscription box . These monthly boxes provide unique and cool smoking and hemp accessories that let you enjoy your cannabis experience (where it’s legal, of course). Check out a comprehensive list of the best weed subscription boxes you can order to help you relax and unwind.

For folks continuing to work from home have found that healthy snack subscription boxes are an awesome way to change up their daily snacking habits with goodies and try new products that they can’t find in their local grocery stores. Whether you have dietary restrictions or are committing yourself to stick to a new diet, there are also subscription boxes for snacks that can help you meet those nutritional needs and goals. For example, fans of the keto diet will want to check out Cratejoy’s many choices available for a monthly keto snack box .


If your company’s business model requires you to return to the office, you’re in luck. Office workplaces and startups love Cratejoy snack boxes because they get to indulge in new and delicious foods every month — a perfect in-office perk . Workplaces everywhere are finding new and innovative ways to celebrate their employees — and corporate gift subscription boxes have become a top 2021 trend as a result. These subscription boxes are a fantastic way for companies to show their employees appreciation. They’re filled with supplies and surprises that make adjustment back into commuting a little easier.

Monthly subscription boxes experienced a huge surge in popularity throughout 2020, and the numbers are poised to keep climbing through 2021. What’s great about these unique trends is that it means there truly is something available for every subscriber. On-trend tastemakers like social media influencers absolutely love the thrill of unboxing the newest, hottest, and most unique new products in their subscription boxes.


Influencers aren’t the only ones who love unboxing, though. Subscribers love it just as much! Opening gifts on your birthday or Christmas was a big thrill as a kid and you can still enjoy that fun as an adult, thanks to the joy of a monthly subscription box. The first time you open a shipment from Cratejoy brings moments of fun, delight, and, well, joy. No matter what month or day it is in 2021, these boxes can help you focus your energy on what matters most — you and your wellbeing.

Cratejoy subscription boxes can inspire you to take up a new hobby, explore your spirituality, cultivate a home-garden, and connect with new people in new clothes. Get started and order yours today. The hardest question you’ll have to answer is which one you’re going to order first.

Frequently Asked Questions

The most popular subscription boxes on Cratejoy include TheraBox, The Plant Club, the Adults & Crafts Crate, and more.

Subscription boxes and the subscription box industry have boomed in popularity over the last few years due to their convenience, personalized experiences, and surprise curations you just can't get from retailers.

Subscription boxes are popular because they send exactly what you need straight to your home.

See more subscription boxes you'll love in 2021 below!